"A footwear and apparel brand known for skate and snow culture."
6
creators
15
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Vans regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Bodega Boarder Crew Podcast - Surf Podcast on May 2023 — 41mo ago
💚 Creators who genuinely love Vans
"I'm loving these purple and black checkers, and I love the blue white also!"
Last mentioned 2d agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Vans
1 creators already love Vans
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Rynsey ASMR | 1 mention |
The real story
👀 Smaller creators were talking about this 70 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 15 mentions across 6 creators · Strong evidence
Top creators
Air Time Podcast
9× · Last mentioned 1w ago — ongoing since 12mo ago
Rose Anvil
2× · Last mentioned 1w ago — ongoing since 2mo ago
TheStockroom
Last mentioned 1mo ago
Bodega Boarder Crew Podcast - Surf Podcast
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record