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Upside

Upside

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"An app that gives cash back on gas purchases."

50

creators

102

total mentions

TTO Intelligence

Snapshot

Creator activity up 13% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about Upside regularly with no commercial relationship at all.

Mention activity, last 90 days

9 this month ↑

This monthChange
Mentions9+13%
Creators7+17%
New creators2—
Unpaid mentions0-100%
Paid partnerships9+29%
👀

First mentioned by Caroline Winkler on Jul 2022 — 51mo ago

Best deal available

get an extra 25 cents back for every gallon on your first tank of gas

via Bryce Crawford Podcast

Visit brand to use this code →
🔍

💚 Creators who genuinely love Upside

"The Upside app is awesome...everyone should use it!"

Last mentioned 3w ago

"Rich also recommends Upside for cash back on fuel."

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Upside

Category reach

Cross-audience — reaches creators in 6 different categories

Tech · 11Finance · 7Health · 3Lifestyle · 13Education · 3GamingBeautyFood · 4

Creators who rep Upside

2 creators already love Upside

Genuinely, exclusively unpaid mentions — no code or link ever attached

P & A Podcast Express1 mention
Rich On Tech1 mention

The real story

Organic vs sponsored2% organic

🆕 2 creators discussed this for the first time this month

👀 Smaller creators were talking about this 649 days before larger ones

📊 Being discussed by 2 smaller, 12 mid-size, 32 major creators

🎟 14 active creator codes right now

💼 9 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 107 mentions across 50 creators · Strong evidence

Top creators

B

Bryce Crawford Podcast

8× · Last mentioned 1w ago — ongoing since 2mo ago

C

CboysTV

8× · Last mentioned 2w ago — ongoing since 24mo ago

F

Frugal Fit Mom

6× · Last mentioned 1mo ago — ongoing since 14mo ago

C

Cleetus McFarland

5× · Last mentioned 2w ago — ongoing since 7mo ago

Platform fingerprint

YT · 51 creators
102 paid
Pod · 4 creators
mixed3 paid

Paid-heavy overall, organic signal on Pod

Creator tier spread

nano

micro

4

mid

4

macro

10

mega

33

Grassroots reach — bottoms up, not top down

Longest partnerships on record

20222 yrs2026
CboysTVpaid only
20222 yrs2026
20221.8 yrs2026
20221.8 yrs2026
Dylan Huynhpaid only
20221.7 yrs2026
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