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First mentioned by The Knit Yorker on Jul 2025 — 14mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 1LifestyleEducationGamingBeautyFood
Creators who rep Unravelled
Competitive landscape
Real brands closest to Unravelled by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| The Wandering Purl | 1 | 0% |
| Love Knitting | 1 | 0% |
| We Are Knitters | 1 | 100% |
| VicsKnits | 1 | 0% |
| Suburban Stitcher | 1 | 0% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record