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Unfair Advantage

Unfair Advantage

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"A beauty brand launched by Tati Westbrook."

2

creators

16

total mentions

TTO Intelligence

Snapshot

Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

3 this month ↑

This monthChange
Mentions3+50%
Creators1+0%
New creators0—
Unpaid mentions0—
Paid partnerships2+0%

⚠ Mentions are concentrated in just 2 creators

👀

First mentioned by Jen Luv on May 2026 — 5mo ago

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🔍

💚 Creators who genuinely love Unfair Advantage

"UNFAIR ADVANTAGE - Go Go Juice Sour Apple 🍏"

Last mentioned 3mo ago

"I would drink this all day every day all day, but I have to limit myself and when I'm at my last packet, it is…"

Last mentioned 4mo ago

Category reach

Niche — concentrated in 1 category

TechFinanceHealthLifestyleEducationGamingBeauty · 1Food

Products by Unfair Advantage

Creators who rep Unfair Advantage

The real story

Organic vs sponsored13% organic

💚 Tati kept recommending this after the paid deal ended

🔁 1 creator mentioned this organically more than once

📈 Mentions up 50% in the last 30 days (3 vs 2)

📊 Being discussed by 1 mid-size, 1 major creators

Based on 16 mentions across 2 creators · Moderate evidence

Top creators

T

Tati

14× · Last mentioned 4d ago — ongoing since 5mo ago

J

Jen Luv

2× · Last mentioned 5mo ago — ongoing since 5mo ago

Platform fingerprint

YT · 2 creators
mixed14 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

micro

mid

1

macro

mega

1

Longest partnerships on record

Tatiorganic + paid
2026153 days2026
Jen Luvpaid only
20262 days2026
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