Home/Brands/Underdog
U

Underdog

"A platform for sports betting and fantasy sports."

8

creators

66

total mentions

TTO Intelligence

Snapshot

Creator activity down 16% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

21 this month

This monthChange
Mentions21-16%
Creators2-60%
New creators0—
Unpaid mentions0—
Paid partnerships21-16%
👀

First mentioned by Not The Expert on Mar 2024 — 31mo ago

Best deal available

$50 after a $5 entry

via Bordeaux

🔍

Category reach

Niche — concentrated in 3 categories

Tech · 1FinanceHealthLifestyle · 2EducationGaming · 3BeautyFood

Creators who rep Underdog

The real story

Organic vs sponsored0% organic

📊 Being discussed by 5 mid-size, 2 major creators

🎟 4 active creator codes right now

💼 21 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 66 mentions across 8 creators · Strong evidence

Top creators

T

The Fantasy Headliners

23× · Last mentioned 2d ago — ongoing since 2mo ago

S

Straight to the Point

19× · Last mentioned Today — ongoing since 2mo ago

B

Bordeaux

9× · Last mentioned 2mo ago — ongoing since 3mo ago

L

Littlemann17

5× · Last mentioned 1mo ago — ongoing since 2mo ago

Platform fingerprint

YT · 7 creators
47 paid
News · 1 creators
19 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

3

macro

2

mega

2

Longest partnerships on record

20242.5 yrs2026
20241.1 yrs2026
Bordeauxpaid only
202442 days2026
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