"A platform for sports betting and fantasy sports."
4
creators
18
total mentions
Snapshot
Creator activity up 83% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
11 this month ↑
First mentioned by Not The Expert on Mar 2024 — 29mo ago
Best deal available
$50 after a $5 entry
via Bordeaux
Category reach
Niche — concentrated in 1 category
Creators who rep Underdog
Competitive landscape
Real brands closest to Underdog by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Underdog Sports | 1 | 0% |
| Underdog Fantasy | 9 | 0% |
| DraftKings | 25 | 0% |
| Prize Picks | 1 | 0% |
| FanDuel | 3 | 0% |
The real story
📈 Mentions up 83% in the last 30 days (11 vs 6)
🆕 2 creators discussed this for the first time this month
🎟 3 active creator codes right now
💼 11 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 18 mentions across 4 creators · Moderate evidence
Top creators
Bordeaux
9× · Last mentioned 2w ago — ongoing since 1mo ago
Straight to the Point
6× · Last mentioned 5d ago — ongoing since 3w ago
Tylertsports
2× · Last mentioned 4d ago — ongoing since 5d ago
Not The Expert
Last mentioned 2d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
2
mega
Longest partnerships on record