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First mentioned by Airrack on Jan 2026 — 9mo ago
Best deal available
$5,000 giveaway
via Airrack
🔍
Category reach
Niche — concentrated in 1 category
TechFinance · 1HealthLifestyleEducationGamingBeautyFood
Creators who rep TUMS
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record