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First mentioned by Airrack on Jan 2026 — 8mo ago
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Creators who rep TUMS
Competitive landscape
Real brands closest to TUMS by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Motrin | 1 | 0% |
| Magnesium Taurate | 1 | 0% |
| Magnesium Citrate | 1 | 0% |
| Triphala | 1 | 100% |
| Pur | 1 | 100% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record