Trust & Will
"An online estate planning service."
4
creators
8
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Austin Williams on Jan 2026 — 8mo ago
Best deal available
20% off
via Money For Couples with Ramit Sethi
Category reach
Niche — concentrated in 1 category
Creators who rep Trust & Will
Competitive landscape
Real brands closest to Trust & Will by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Willful | 1 | 0% |
| Childfree Trust | 1 | 0% |
| Dynasty | 2 | 0% |
| BlockTrustIRA | 1 | 0% |
| Justwealth | 1 | 0% |
The real story
👀 Smaller creators were talking about this 49 days before larger ones
📊 Being discussed by 2 mid-size, 1 major creators
🎟 3 active creator codes right now
Based on 8 mentions across 4 creators · Moderate evidence
Top creators
Money For Couples with Ramit Sethi
4× · Last mentioned 1mo ago — ongoing since 3mo ago
Michael Knowles
2× · Last mentioned 2w ago — ongoing since 1mo ago
Tiny House Expedition
Last mentioned 2w ago
Austin Williams
Last mentioned 2d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
1
Longest partnerships on record