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Toyota

Toyota

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"A car manufacturer known for reliable vehicles."

16

creators

21

total mentions

TTO Intelligence

Snapshot

Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 4 creators talk about Toyota regularly with no commercial relationship at all.

Mention activity, last 90 days

2 this month

This monthChange
Mentions2-50%
Creators1-75%
New creators0—
Unpaid mentions0-100%
Paid partnerships2-33%
👀

First mentioned by Masinski Kutak on Dec 2017 — 107mo ago

🔍

💚 Creators who genuinely love Toyota

"this is sort of why I chose GX460 and Honda"

Last mentioned 1mo ago

"For hybrids, she likes the Toyota Grand Highlander."

Last mentioned 1mo ago

"I’d checked out some YouTube videos extolling the benefits of the Toyota Camry"

Last mentioned 5mo ago

"Kudos to the Rav4, the Blizzaks and to you as the driver! Glad you posted this."

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Toyota

Category reach

Cross-audience — reaches creators in 4 different categories

Tech · 2Finance · 1Health · 1Lifestyle · 7EducationGamingBeautyFood

Products by Toyota

Creators who rep Toyota

4 creators already love Toyota

Genuinely, exclusively unpaid mentions — no code or link ever attached

Tedward2 mentions
Rich On Tech1 mention
Jake Edmunds | Journey Van Builds1 mention
Diary Of Amy Rigby1 mention

The real story

Organic vs sponsored24% organic

🔁 1 creator mentioned this organically more than once

👀 Smaller creators were talking about this 1754 days before larger ones

📊 Being discussed by 3 smaller, 2 mid-size, 6 major creators

Based on 21 mentions across 16 creators · Strong evidence

Top creators

H

Hello Sport

3× · Last mentioned Yesterday — ongoing since 1mo ago

T

Tedward

2× · Last mentioned 1mo ago — ongoing since 8mo ago

A

Ask CarGuru

Last mentioned 2mo ago

A

Avoidable Contact Forever

Last mentioned 1mo ago

Platform fingerprint

YT · 11 creators
mixed11 paid
News · 3 creators
mixed2 paid
Pod · 2 creators
mixed3 paid

Paid-heavy overall, organic signal on News

Creator tier spread

nano

1

micro

2

mid

macro

2

mega

6

Grassroots reach — bottoms up, not top down

Longest partnerships on record

20178.8 yrs2026
20173.9 yrs2026
20173.6 yrs2026
Project Farmpaid only
20172.4 yrs2026
2017312 days2026
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