The Inkey List
"A skincare brand that offers affordable and effective products."
2
creators
2
total mentions
TTO Intelligence
Snapshot
2 creators have covered The Inkey List so far.
Mention activity, last 90 days
1 this month ↑
This monthChange
Mentions1—
Creators1—
New creators1—
Unpaid mentions0—
Paid partnerships0—
👀
First mentioned by Hyram on Oct 2025 — 11mo ago
🔍
Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyle · 1EducationGamingBeautyFood
Creators who rep The Inkey List
Competitive landscape
Real brands closest to The Inkey List by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Good Molecules | 1 | 100% |
| The Ordinary | 11 | 23.5% |
| Innbeauty Project | 1 | 0% |
| COSRX | 6 | 25% |
| Versed | 1 | 0% |
The real story
Organic vs sponsored0% organic
🆕 1 creator discussed this for the first time this month
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record