"A service providing fresh dog food made with real ingredients."
8
creators
59
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Nathaly Cuevas on Dec 2024 — 21mo ago
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Category reach
Niche — concentrated in 2 categories
Creators who rep The Farmer's Dog
Competitive landscape
Real brands closest to The Farmer's Dog by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Real Dog Box | 1 | 0% |
| Just Food For Dogs | 1 | 0% |
| Farm Hounds | 1 | 0% |
| Ollie | 4 | 0% |
| Wild Pastures | 1 | 0% |
The real story
👀 Smaller creators were talking about this 357 days before larger ones
📊 Being discussed by 2 mid-size, 6 major creators
Based on 59 mentions across 8 creators · Strong evidence
Top creators
Nathaly Cuevas
48× · Last mentioned 1w ago — ongoing since 21mo ago
Paul Cuffaro
3× · Last mentioned 2mo ago — ongoing since 9mo ago
BigTime
2× · Last mentioned 2w ago — ongoing since 4mo ago
Oprah
2× · Last mentioned 2mo ago — ongoing since 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
2
macro
mega
6
Longest partnerships on record