First mentioned by EverSoGorgeous on Nov 2022 — 48mo ago
Category reach
Niche — concentrated in 1 category
Products by The Doux
Creators who rep The Doux
The real story
💚 Healthy Afro Hair kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 1280 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
Based on 4 mentions across 3 creators · Limited evidence
Top creators
Healthy Afro Hair
2× · Last mentioned Yesterday — ongoing since 5mo ago
Bigheadjustice
Last mentioned Yesterday
EverSoGorgeous
Last mentioned Yesterday
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record