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Substack

Substack

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"A platform for writers to build an audience and share their work."

20

creators

50

total mentions

TTO Intelligence

Snapshot

Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

6 this month

This monthChange
Mentions6-67%
Creators3-57%
New creators2—
Unpaid mentions0-100%
Paid partnerships6-65%
👀

First mentioned by Educating AI on Dec 2025 — 10mo ago

Best deal available

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via Escape the Cubicle

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🔍

💚 Creators who genuinely love Substack

"the Substack Side-Hustle Way of building products"

Last mentioned 1w ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Substack

Category reach

Niche — concentrated in 2 categories

Tech · 4FinanceHealthLifestyleEducation · 14GamingBeautyFood

Products by Substack

Creators who rep Substack

The real story

Organic vs sponsored2% organic

💚 Grow Smarter With AI kept recommending this after the paid deal ended

🆕 2 creators discussed this for the first time this month

🎟 1 active creator code right now

💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 50 mentions across 20 creators · Strong evidence

Top creators

E

Escape the Cubicle

13× · Last mentioned 3w ago — ongoing since 3mo ago

S

Sree's Sunday Note

12× · Last mentioned 5d ago — ongoing since 2mo ago

E

Erotics of Liberation

5× · Last mentioned 1mo ago — ongoing since 3mo ago

S

Screen Skills 📲

2× · Last mentioned 2mo ago — ongoing since 4mo ago

Platform fingerprint

News · 18 creators
mixed47 paid
Pod · 2 creators
2 paid

Paid-heavy overall, organic signal on News

Creator tier spread

nano

1

micro

mid

macro

mega

Longest partnerships on record

Educating AIpaid only
2025271 days2026
2025152 days2026
202597 days2026
202592 days2026
202585 days2026
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