Substack
"A platform for writers to build an audience and share their work."
13
creators
29
total mentions
Snapshot
Creator activity up 30% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
13 this month ↑
First mentioned by Educating AI on Dec 2025 — 9mo ago
Best deal available
Access to the small writer cohort completing it together
via Escape the Cubicle
Category reach
Niche — concentrated in 2 categories
Products by Substack
Creators who rep Substack
Competitive landscape
Real brands closest to Substack by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Writestack | 1 | 0% |
| Substack Growth Masterclass | 1 | 0% |
| Substack Audit | 1 | 0% |
| Stages & Pages | 1 | 0% |
| Campfire | 1 | 0% |
The real story
📈 Mentions up 30% in the last 30 days (13 vs 10)
🆕 2 creators discussed this for the first time this month
🎟 1 active creator code right now
💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 29 mentions across 13 creators · Strong evidence
Top creators
Escape the Cubicle
10× · Last mentioned 3d ago — ongoing since 2mo ago
Erotics of Liberation
5× · Last mentioned 3d ago — ongoing since 1mo ago
Sree's Sunday Note
2× · Last mentioned Yesterday — ongoing since 2w ago
Ditch The Templates
2× · Last mentioned 3d ago — ongoing since 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record