Specialized
"A bicycle manufacturer known for high-performance bikes."
5
creators
12
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Specialized regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Kriss Kyle on Jan 2022 — 56mo ago
Best deal available
current deals from Specialized
via The Weekly Recharge from Electric Bike Report
💚 Creators who genuinely love Specialized
"Getting 'Up and Out' at home in Scotland on my Specialized Kenevo SL e-mtb."
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Specialized
1 creators already love Specialized
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Kriss Kyle | 1 mention |
Competitive landscape
Real brands closest to Specialized by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Focus Bikes | 1 | 0% |
| Orbea | 1 | 0% |
| Surly | 1 | 100% |
| Canyon | 1 | 0% |
| HPC | 1 | 0% |
The real story
Based on 12 mentions across 5 creators · Moderate evidence
Top creators
The Weekly Recharge from Electric Bike Report
8× · Last mentioned 2w ago — ongoing since 5mo ago
LectricGo
Last mentioned 6d ago
Kriss Kyle
Last mentioned 2w ago
Bikes & Big Ideas
Last mentioned 2w ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
1
micro
1
mid
macro
mega
Longest partnerships on record