"A brand that specializes in smart speakers and sound systems."
7
creators
9
total mentions
Snapshot
Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Before You Buy (Audio) on Dec 2015 — 131mo ago
💚 Creators who genuinely love SONOS
"Sonos sounds excellent, but it’s also 10x more expensive than the Xiaomi (around 50 usd) in my country, defini…"
Last mentioned 6d agoCategory reach
Niche — concentrated in 2 categories
Creators who rep SONOS
Competitive landscape
Real brands closest to SONOS by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Sonoff | 1 | 4.3% |
| Audioengine | 2 | 0% |
| SVS Sound | 1 | 0% |
| Marantz | 5 | 33.3% |
| Fisher | 1 | 0% |
The real story
📈 Mentions up 200% in the last 30 days (3 vs 1)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 2481 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size creators
Based on 9 mentions across 7 creators · Moderate evidence
Top creators
HDTV and Home Theater Podcast
2× · Last mentioned 1w ago — ongoing since 3w ago
minimalistik
2× · Last mentioned 6d ago — ongoing since 86mo ago
ป้ายยา by รุ่ง
Last mentioned Yesterday
The Hook Up
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
macro
2
mega
Longest partnerships on record