"A brand that specializes in smart speakers and sound systems."
14
creators
18
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Sonos regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Before You Buy (Audio) on Dec 2015 — 132mo ago
💚 Creators who genuinely love Sonos
"Sonos sounds excellent, but it’s also 10x more expensive than the Xiaomi (around 50 usd) in my country, defini…"
Last mentioned 1mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Sonos
Category reach
Cross-audience — reaches creators in 5 different categories
Creators who rep Sonos
1 creators already love Sonos
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Ginny Di | 1 mention |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1886 days before larger ones
📊 Being discussed by 3 smaller, 5 mid-size creators
Based on 18 mentions across 14 creators · Strong evidence
Top creators
HDTV and Home Theater Podcast
2× · Last mentioned 1mo ago — ongoing since 2mo ago
Jasper Tech
2× · Last mentioned 5d ago — ongoing since 24mo ago
DoItForMe.Solutions
2× · Last mentioned 1w ago — ongoing since 33mo ago
minimalistik
2× · Last mentioned 1mo ago — ongoing since 88mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
2
mid
1
macro
4
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record