Smirnoff
"A leading vodka brand known for its diverse flavors and social connection campaigns."
3
creators
3
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by millchannel on Jul 2024 — 27mo ago
Creators who rep Smirnoff
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 684 days before larger ones
📊 Being discussed by 1 smaller, 2 major creators
Based on 3 mentions across 3 creators · Limited evidence
Top creators
Boiler Room
Last mentioned 2w ago
millchannel
Last mentioned 1mo ago
Jimmy Kimmel Live
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
2
Longest partnerships on record