Smalls
"A pet food company offering fresh, high-quality meals for cats."
3
creators
7
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by The Weekly Show with Jon Stewart on Apr 2026 — 4mo ago
Best deal available
60% off your first order, plus free shipping
via The Weekly Show with Jon Stewart
Category reach
Niche — concentrated in 1 category
Creators who rep Smalls
Competitive landscape
Real brands closest to Smalls by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| CattyMan | 1 | 0% |
| Just Food For Dogs | 1 | 0% |
| Spot & Tango | 1 | 0% |
| Whisker | 1 | 0% |
| My Pet Carnivore | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 15 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 7 mentions across 3 creators · Moderate evidence
Top creators
The Weekly Show with Jon Stewart
4× · Last mentioned 2d ago — ongoing since 4mo ago
Chris Hansen
2× · Last mentioned 2w ago — ongoing since 1mo ago
Ryan Hall, Y'all
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record