Smalls
"A pet food company offering fresh, high-quality meals for cats."
10
creators
22
total mentions
Snapshot
Creator activity up 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month ↑
First mentioned by Zane and Heath: UNFILTERED on Aug 2024 — 26mo ago
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via The Weekly Show with Jon Stewart
Frequently co-sponsored with
Brands sharing 3+ real creators with Smalls
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Smalls
The real story
📈 Mentions up 75% in the last 30 days (7 vs 4)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 436 days before larger ones
📊 Being discussed by 1 mid-size, 5 major creators
🎟 3 active creator codes right now
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 22 mentions across 10 creators · Strong evidence
Top creators
The Weekly Show with Jon Stewart
5× · Last mentioned 3w ago — ongoing since 6mo ago
The Daily Beans
4× · Last mentioned Today — ongoing since 3w ago
Zane and Heath: UNFILTERED
3× · Last mentioned 2w ago — ongoing since 26mo ago
Chris Hansen
2× · Last mentioned 2mo ago — ongoing since 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
5
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record