"A meal planning app that helps you discover new recipes and ingredients."
2
creators
11
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
⚠ Mentions are concentrated in just 2 creators
First mentioned by Mark Tilbury on May 2025 — 16mo ago
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Creators who rep Sidekick
Competitive landscape
Real brands closest to Sidekick by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Adapo | 1 | 0% |
| ReciMe | 2 | 0% |
| Fivesec Health | 1 | 3% |
| Food Friends | 1 | 0% |
| Paprika Recipe Manager | 1 | 0% |
The real story
Based on 11 mentions across 2 creators · Moderate evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record