"A natural fat extracted from the nuts of the shea tree, used for moisturizing."
5
creators
7
total mentions
First mentioned by Renee Barnett DIY on Mar 2022 — 55mo ago
💚 Creators who genuinely love Shea Butter
"What if I tell you that you don’t need expensive night creams or long skincare routines to wake up with soft, …"
Last mentioned 4w ago"After I went natural years back I used Shea butter and it ruined my hair."
Last mentioned 2d agoCategory reach
Niche — concentrated in 1 category
Products by Shea Butter
Creators who rep Shea Butter
2 creators already love Shea Butter
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Ghazal Siddique | 1 mention |
| Bigheadjustice | 1 mention |
The real story
💚 Renee Barnett DIY kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 885 days before larger ones
📊 Being discussed by 2 smaller, 1 mid-size, 2 major creators
Based on 7 mentions across 5 creators · Moderate evidence
Top creators
Renee Barnett DIY
3× · Last mentioned 1mo ago — ongoing since 55mo ago
Ghazal Siddique
Last mentioned 4w ago
Katherine Haircare
Last mentioned 2d ago
Bigheadjustice
Last mentioned 2d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
2
mid
1
macro
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record