Sephora Collection
"The private label brand of Sephora, offering a variety of beauty products."
4
creators
4
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by Lavinia Rusanda on May 2026 — 4mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Sephora Collection
Competitive landscape
Real brands closest to Sephora Collection by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Sephora | 10 | 14.3% |
| Sephora Favorites | 1 | 0% |
| Collection | 1 | 0% |
| Coastal Scents | 1 | 11.1% |
| Ciele Cosmetics | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 52 days before larger ones
📊 Being discussed by 1 mid-size, 3 major creators
Based on 4 mentions across 4 creators · Limited evidence
Top creators
Lavinia Rusanda
Last mentioned 6d ago
Tati
Last mentioned 3w ago
Alexandra Anele
Last mentioned 2mo ago
Hyram
Last mentioned 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
3
Longest partnerships on record