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First mentioned by David Rule on Jul 2025 — 16mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyle · 1EducationGamingBeautyFood
Creators who rep Rum Balloons
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record