"A retailer that specializes in outdoor gear and clothing."
2
creators
2
total mentions
First mentioned by Demeter on Oct 2013 — 158mo ago
Category reach
Niche — concentrated in 1 category
Products by REI
Creators who rep REI
The real story
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Outdoor Photography Podcast
Last mentioned 2mo ago
Demeter
Not mentioned recently — last seen 158mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record