"A retailer that specializes in outdoor gear and clothing."
2
creators
2
total mentions
First mentioned by Demeter on Oct 2013 — 157mo ago
Category reach
Niche — concentrated in 1 category
Products by REI
Creators who rep REI
Competitive landscape
Real brands closest to REI by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| LL Bean | 1 | 0% |
| Retrospec | 1 | 0% |
| REI Summit | 1 | 0% |
| Eddie Bauer | 1 | 0% |
| River Rock Outfitter | 1 | 0% |
The real story
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Outdoor Photography Podcast
Last mentioned 2w ago
Demeter
Not mentioned recently — last seen 157mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record