First mentioned by Preeti Sarma on Sept 2020 — 74mo ago
Category reach
Niche — concentrated in 3 categories
Products by Razor
Creators who rep Razor
The real story
👀 Smaller creators were talking about this 1346 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 1 major creators
Based on 6 mentions across 4 creators · Moderate evidence
Top creators
Sur Ronster
3× · Last mentioned 1mo ago — ongoing since 30mo ago
Gotham Geek Girl
Last mentioned 1mo ago
Logan Taylor
Last mentioned 1w ago
Preeti Sarma
Not mentioned recently — last seen 74mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record