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First mentioned by Craftastic Masters on Jun 2025 — 14mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyleEducationGamingBeautyFood · 1
Creators who rep Ratio
Competitive landscape
Real brands closest to Ratio by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Simply Good Coffee | 1 | 0% |
| Bru Trek | 1 | 0% |
| Bonavita | 1 | 0% |
| Clever Dripper | 1 | 100% |
| Moccamaster | 2 | 33.3% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record