Puffy
"A mattress brand known for comfort and support."
3
creators
23
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month
⚠ Mentions are concentrated in just 3 creators
First mentioned by The Slumber Yard on Nov 2024 — 23mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Puffy
The real story
👀 Smaller creators were talking about this 575 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 23 mentions across 3 creators · Moderate evidence
Top creators
Guided Sleep Meditation & Sleep Hypnosis from Sleep Cove
19× · Last mentioned 2d ago — ongoing since 3mo ago
The Slumber Yard
2× · Last mentioned 2w ago — ongoing since 23mo ago
Consumer Research Studios
2× · Last mentioned 1mo ago — ongoing since 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
mega
Longest partnerships on record