Puffy
"A mattress brand known for comfort and support."
2
creators
15
total mentions
Snapshot
Creator activity up 40% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month ↑
⚠ Mentions are concentrated in just 2 creators
First mentioned by Consumer Research Studios on Jun 2026 — 3mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Puffy
Competitive landscape
Real brands closest to Puffy by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Sweetzzz Mattress | 1 | 0% |
| Quail | 1 | 0% |
| Nectar | 1 | 0% |
| Titan Mattress | 1 | 0% |
| Bear Mattress | 4 | 0% |
The real story
📈 Mentions up 40% in the last 30 days (7 vs 5)
💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 15 mentions across 2 creators · Moderate evidence
Top creators
Guided Sleep Meditation & Sleep Hypnosis from Sleep Cove
13× · Last mentioned 4d ago — ongoing since 2mo ago
Consumer Research Studios
2× · Last mentioned 6d ago — ongoing since 3mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record