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First mentioned by Flock & Fern on Feb 2021 — 67mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 1LifestyleEducationGamingBeautyFood
Products by Pony
Creators who rep Pony
Competitive landscape
Real brands closest to Pony by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Knitter's Pride | 3 | 33.3% |
| Knitpro/Knitterspride | 1 | 33.3% |
| HiyaHiya | 1 | 0% |
| Knitpicks | 3 | 16.7% |
| Pixie Yarns | 1 | 0% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record