Poncho Outdoors
"An outdoor gear and apparel company."
3
creators
11
total mentions
Snapshot
Creator activity up 300% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month ↑
First mentioned by The Maggie Williams Podcast on Dec 2025 — 9mo ago
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Creators who rep Poncho Outdoors
Competitive landscape
Real brands closest to Poncho Outdoors by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Poncho | 2 | 0% |
| Patagonia | 8 | 0% |
| Devos Outdoor | 1 | 0% |
| Montane | 1 | 0% |
| Backcountry | 1 | 0% |
The real story
📈 Mentions up 300% in the last 30 days (4 vs 1)
🆕 1 creator discussed this for the first time this month
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 11 mentions across 3 creators · Moderate evidence
Top creators
On Texas Football
4× · Last mentioned Today — ongoing since 1w ago
Unsubscribe Podcast
4× · Last mentioned 1mo ago — ongoing since 4mo ago
The Maggie Williams Podcast
3× · Last mentioned 1w ago — ongoing since 9mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record