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PlayStation

PlayStation

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"A gaming console and entertainment brand."

21

creators

30

total mentions

TTO Intelligence

Snapshot

Creator activity down 14% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about PlayStation regularly with no commercial relationship at all.

Mention activity, last 90 days

6 this month

This monthChange
Mentions6-14%
Creators4-33%
New creators2—
Unpaid mentions0—
Paid partnerships6+20%
👀

First mentioned by iluvsarahii on Dec 2020 — 71mo ago

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💚 Creators who genuinely love PlayStation

"अब तो चलो गाइस ये आ चुका है PS5। इसको पहली बार मैं ट्राई करने वाला हूं अपने टीवी पे।"

Last mentioned 1mo ago

"I'm loving these additions to my ps5 accessories and the dualsense ps5 line-up."

Last mentioned 2mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with PlayStation

Category reach

Cross-audience — reaches creators in 4 different categories

Tech · 4FinanceHealthLifestyle · 2EducationGaming · 6Beauty · 1Food

Products by PlayStation

Creators who rep PlayStation

2 creators already love PlayStation

Genuinely, exclusively unpaid mentions — no code or link ever attached

Piyush Joshi Gaming1 mention
TheElusiveSquirrel1 mention

The real story

Organic vs sponsored7% organic

🆕 2 creators discussed this for the first time this month

👀 Smaller creators were talking about this 836 days before larger ones

📊 Being discussed by 4 smaller, 4 mid-size, 12 major creators

🎟 1 active creator code right now

💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 30 mentions across 21 creators · Strong evidence

Top creators

O

Overcast

4× · Last mentioned 3d ago — ongoing since 1mo ago

T

The Escape Pod

2× · Last mentioned 1w ago — ongoing since 1mo ago

A

AustrianBrickFan

2× · Last mentioned 1w ago — ongoing since 2w ago

T

TheRelaxingEnd

2× · Last mentioned 1mo ago — ongoing since 44mo ago

Platform fingerprint

YT · 18 creators
mixed22 paid
Twitch · 2 creators
2 paid
Pod · 1 creators
4 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

1

micro

3

mid

4

macro

mega

12

Grassroots reach — bottoms up, not top down

Longest partnerships on record

iluvsarahiipaid only
20205.8 yrs2026
Wild4Gamespaid only
20204.2 yrs2026
20203.5 yrs2026
AfroSenju XLpaid only
2020168 days2026
TheElusiveSquirrelorganic only
2020166 days2026
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