Philips Hue
"A smart lighting system that can be controlled via an app."
3
creators
3
total mentions
Snapshot
with unpaid discussion outpacing paid growth. 2 creators talk about Philips Hue regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Mingz’s Camper Van Lifestyle on Sept 2021 — 60mo ago
💚 Creators who genuinely love Philips Hue
"I love being able to alter the colour, temperature, and brightness with a click, swipe, or voice command."
Last mentioned 2w ago"I use Philips Hue app to control the lights , and use smart plug instead the relay switch, but you need a Wi-F…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 1 category
Creators who rep Philips Hue
2 creators already love Philips Hue
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Mingz’s Camper Van Lifestyle | 1 mention |
| George Dunnett | 1 mention |
Competitive landscape
Real brands closest to Philips Hue by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Smart Bulbs | 1 | 0% |
| Hue | 1 | 0% |
| Wyze | 2 | 0% |
| Yeelight | 3 | 33.3% |
| Yoolax | 1 | 0% |
The real story
👀 Smaller creators were talking about this 49 days before larger ones
📊 Being discussed by 2 smaller, 1 mid-size creators
Based on 3 mentions across 3 creators · Limited evidence
Top creators
Minimal Desk Setups
Last mentioned 6d ago
Mingz’s Camper Van Lifestyle
Last mentioned 2w ago
George Dunnett
Last mentioned 2w ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
2
micro
mid
1
macro
mega
Longest partnerships on record