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First mentioned by Drew Builds Stuff on Sept 2021 — 60mo ago
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Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Products by Permatex
Creators who rep Permatex
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 790 days before larger ones
Based on 3 mentions across 2 creators · Limited evidence
Top creators
P
Project Farm
2× · Last mentioned 1w ago — ongoing since 34mo ago
D
Drew Builds Stuff
Last mentioned 2w ago
Platform fingerprint
YT · 2 creators
3 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record