"A professional hair care brand known for its styling products."
5
creators
5
total mentions
First mentioned by DieMadelaine on Dec 2016 — 120mo ago
💚 Creators who genuinely love Paul Mitchell
"This jelly mask I have to share with you guys is the weirdest freaking thing I have ever used on my hair in th…"
Last mentioned 4mo agoCategory reach
Niche — concentrated in 3 categories
Creators who rep Paul Mitchell
1 creators already love Paul Mitchell
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Tati | 1 mention |
The real story
👀 Smaller creators were talking about this 3452 days before larger ones
📊 Being discussed by 2 smaller, 1 mid-size, 2 major creators
Based on 5 mentions across 5 creators · Moderate evidence
Top creators
Bigheadjustice
Last mentioned 2d ago
Jazzie Jae
Last mentioned 1mo ago
Hailey Gamba
Last mentioned 2w ago
Tati
Last mentioned 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
2
mid
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record