Patagonia
"An outdoor clothing and gear company."
15
creators
29
total mentions
Snapshot
Creator activity up 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about Patagonia regularly with no commercial relationship at all.
Mention activity, last 90 days
7 this month ↑
First mentioned by Grey Matters Now on Apr 2020 — 80mo ago
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via The Freetrail Podcast with Dylan Bowman
💚 Creators who genuinely love Patagonia
"Patagonia has been focusing on doing better for years."
Last mentioned 3w ago"Liz shares her journey with the world in an effort of inspire people to live out their passions, spend more ti…"
Last mentioned 1w agoCategory reach
Cross-audience — reaches creators in 4 different categories
Products by Patagonia
Creators who rep Patagonia
2 creators already love Patagonia
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Grey Matters Now | 1 mention |
| Justine Leconte officiel | 1 mention |
The real story
📈 Mentions up 75% in the last 30 days (7 vs 4)
👀 Smaller creators were talking about this 172 days before larger ones
📊 Being discussed by 3 smaller, 2 mid-size, 1 major creators
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 29 mentions across 15 creators · Strong evidence
Top creators
The Freetrail Podcast with Dylan Bowman
11× · Last mentioned 3d ago — ongoing since 1mo ago
Wet Fly Swing Fly Fishing Podcast
3× · Last mentioned 2mo ago — ongoing since 3mo ago
Eco-Stylist
2× · Last mentioned 3w ago — ongoing since 13mo ago
Beau Miles
2× · Last mentioned 1mo ago — ongoing since 37mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
2
micro
1
mid
macro
2
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record