"An outdoor clothing and gear company."
8
creators
11
total mentions
Snapshot
Creator activity up 100% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month ↑
First mentioned by Practical(ly) Zero Waste on May 2021 — 65mo ago
Category reach
Niche — concentrated in 2 categories
Products by Patagonia
Creators who rep Patagonia
Competitive landscape
Real brands closest to Patagonia by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Poncho | 2 | 0% |
| Poncho Outdoors | 3 | 0% |
| Arc'teryx | 5 | 7.1% |
| Backcountry | 1 | 0% |
| Green Chile | 1 | 0% |
The real story
📈 Mentions up 100% in the last 30 days (2 vs 1)
👀 Smaller creators were talking about this 550 days before larger ones
📊 Being discussed by 2 smaller, 2 mid-size creators
Based on 11 mentions across 8 creators · Moderate evidence
Top creators
Wet Fly Swing Fly Fishing Podcast
3× · Last mentioned 2w ago — ongoing since 2mo ago
Beau Miles
2× · Last mentioned 1w ago — ongoing since 35mo ago
La cabeza de Sussudio
Last mentioned 6d ago
American Alpine Club Podcast
Last mentioned 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
1
mid
macro
2
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record