"A brand known for kitchen tools and appliances."
2
creators
5
total mentions
First mentioned by Mama Boi's Kitchen on Nov 2021 — 58mo ago
💚 Creators who genuinely love OXO
"Definitely worth the purchase of the Oxo, thanks to your video."
Last mentioned 1w agoCategory reach
Niche — concentrated in 2 categories
Products by OXO
Creators who rep OXO
Competitive landscape
Real brands closest to OXO by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Oliso | 1 | 0% |
| Oster | 2 | 0% |
| Prestige | 2 | 0% |
| KitchenAid | 4 | 20% |
| Option O | 2 | 0% |
The real story
👀 Smaller creators were talking about this 1348 days before larger ones
Based on 5 mentions across 2 creators · Moderate evidence
Top creators
Lance Hedrick
3× · Last mentioned 1w ago — ongoing since 13mo ago
Mama Boi's Kitchen
2× · Last mentioned 4d ago — ongoing since 58mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
2
macro
mega
Longest partnerships on record