"A brand known for kitchen tools and appliances."
7
creators
11
total mentions
First mentioned by nameishana on Nov 2020 — 72mo ago
💚 Creators who genuinely love OXO
"Definitely worth the purchase of the Oxo, thanks to your video."
Last mentioned 1mo agoCategory reach
Cross-audience — reaches creators in 4 different categories
Creators who rep OXO
The real story
👀 Smaller creators were talking about this 371 days before larger ones
📊 Being discussed by 2 smaller, 3 mid-size creators
Based on 11 mentions across 7 creators · Moderate evidence
Top creators
Lance Hedrick
3× · Last mentioned 1mo ago — ongoing since 15mo ago
Perfectly Preserved Podcast
2× · Last mentioned 4d ago — ongoing since 16mo ago
Mama Boi's Kitchen
2× · Last mentioned 1mo ago — ongoing since 60mo ago
nameishana
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
2
mid
2
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record