Option O
"A brand specializing in coffee brewing equipment."
2
creators
22
total mentions
⚠ Mentions are concentrated in just 2 creators
First mentioned by Australian Specialty Coffee Association on Nov 2025 — 11mo ago
Category reach
Niche — concentrated in 2 categories
Products by Option O
Creators who rep Option O
The real story
👀 Smaller creators were talking about this 239 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size creators
Based on 22 mentions across 2 creators · Moderate evidence
Top creators
Australian Specialty Coffee Association
21× · Last mentioned 1mo ago — ongoing since 11mo ago
Lance Hedrick
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
mega
Longest partnerships on record