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OpenRouter

OpenRouter

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"An API for AI with no subscription required."

3

creators

3

total mentions

TTO Intelligence

Snapshot

Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

1 this month

This monthChange
Mentions1-50%
Creators1-50%
New creators1
Unpaid mentions0
Paid partnerships1-50%
👀

First mentioned by The Leverage on Aug 20261mo ago

Best deal available

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via Fireship

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🔍

Category reach

Niche — concentrated in 1 category

Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood

Creators who rep OpenRouter

Competitive landscape

Real brands closest to OpenRouter by what they actually make

BrandCreatorsUnpaid %
TrustedRouter10%
Avobot110%
OpenAI1412.5%
Jan10%
OpenArt80%

The real story

Organic vs sponsored0% organic

🆕 1 creator discussed this for the first time this month

Based on 3 mentions across 3 creators · Limited evidence

Top creators

T

The Leverage

Last mentioned 1w ago

S

Software Defined Talk

Last mentioned 5d ago

F

Fireship

Last mentioned 1mo ago

Platform fingerprint

News · 1 creators
1 paid
Pod · 1 creators
1 paid
YT · 1 creators
1 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

macro

mega

1

Single tier — one or two large creator deals

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