"A brand specializing in performance running shoes."
3
creators
4
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by Callum Moves on Sept 2024 — 24mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep On Running
Competitive landscape
Real brands closest to On Running by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| On | 5 | 20% |
| Craft | 1 | 0% |
| Brooks Running | 2 | 0% |
| Altra Running | 1 | 0% |
| HOKA | 3 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
Based on 4 mentions across 3 creators · Limited evidence
Top creators
Callum Moves
2× · Last mentioned 6d ago — ongoing since 24mo ago
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration
Last mentioned 2d ago
Acquired
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record