"A brand that specializes in performance running shoes."
5
creators
5
total mentions
Snapshot
5 creators have covered On so far. 1 creator talks about On regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Callum Moves on Sept 2024 — 24mo ago
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slashed $45 at Zappos, now just $115 — a 28% discount
via Cleveland News Today | 2 Min News | The Daily News Now!
Category reach
Niche — concentrated in 2 categories
Creators who rep On
1 creators already love On
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Acquired | 1 mention |
Competitive landscape
Real brands closest to On by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| On Running | 3 | 0% |
| Craft | 1 | 0% |
| Saucony | 1 | 0% |
| HOKA | 3 | 0% |
| Brooks Running | 2 | 0% |
The real story
🆕 2 creators discussed this for the first time this month
Based on 5 mentions across 5 creators · Moderate evidence
Top creators
The bi-weekly-ish newsletter of Marcel Alexander Wiebenga
Last mentioned 1w ago
Cleveland News Today | 2 Min News | The Daily News Now!
Last mentioned 4d ago
Callum Moves
Last mentioned 6d ago
The Mileage Podcast
Last mentioned 5d ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record