"A brand that specializes in performance running shoes."
8
creators
9
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about On regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Callum Moves on Sept 2024 — 25mo ago
Best deal available
slashed $45 at Zappos, now just $115 — a 28% discount
via Cleveland News Today | 2 Min News | The Daily News Now!
Category reach
Niche — concentrated in 3 categories
1 creators already love On
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Acquired | 1 mention |
The real story
👀 Smaller creators were talking about this 420 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 1 major creators
Based on 9 mentions across 8 creators · Moderate evidence
Top creators
The Mileage Podcast
2× · Last mentioned 1mo ago — ongoing since 1mo ago
Cleveland News Today | 2 Min News | The Daily News Now!
Last mentioned 1mo ago
Callum Moves
Last mentioned 1mo ago
Trending Tony
Last mentioned 3w ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
1
micro
mid
2
macro
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record