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Olay

Olay

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"A skincare brand offering a range of moisturizers and treatments."

4

creators

5

total mentions

TTO Intelligence

Snapshot

Creator activity down 100% over the last 30 days.

Mention activity, last 90 days

0 this month

This monthChange
Mentions0-100%
Creators0-100%
New creators0—
Unpaid mentions0—
Paid partnerships0-100%
👀

First mentioned by Rebecca’s Beautiful ASMR Addiction on Jun 2026 — 3mo ago

🔍

Category reach

Niche — concentrated in 1 category

TechFinanceHealthLifestyle · 1EducationGamingBeautyFood

Products by Olay

Creators who rep Olay

Competitive landscape

Real brands closest to Olay by what they actually make

BrandCreatorsUnpaid %
AOK1100%
Acure10%
Okoa Skin10%
Oake Essentials10%
Oliveda10%

The real story

Organic vs sponsored0% organic

👀 Smaller creators were talking about this 40 days before larger ones

📊 Being discussed by 1 mid-size, 1 major creators

Based on 5 mentions across 4 creators · Moderate evidence

Top creators

Y

You Beauty

2× · Last mentioned 1w ago — ongoing since 2mo ago

T

The SheerLuxe Podcast

Last mentioned 2w ago

J

Jackie Aina

Last mentioned 2w ago

R

Rebecca’s Beautiful ASMR Addiction

Last mentioned 3mo ago

Platform fingerprint

Pod · 2 creators
3 paid
YT · 2 creators
2 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

1

macro

mega

1

Longest partnerships on record

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