"A dry shampoo powder for refreshing hair."
1
creators
1
total mentions
Mention activity, last 90 days
1 this month ↑
First mentioned by The SheerLuxe Podcast on Sept 2026 — 1w ago
Category reach
Niche — concentrated in 1 category
Products by Odele
Creators who rep Odele
Competitive landscape
Real brands closest to Odele by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Spray Dry Shampoo | 1 | 0% |
| Living Proof | 1 | 100% |
| Love Beauty & Planet | 2 | 20% |
| Oribe | 1 | 0% |
| L’Oreal Paris | 1 | 0% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign