NYX Professional Makeup
"A cosmetics brand offering a wide range of makeup products."
9
creators
10
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by Erica Fernandes on Jul 2020 — 76mo ago
Category reach
Niche — concentrated in 1 category
Products by NYX Professional Makeup
Creators who rep NYX Professional Makeup
The real story
📊 Being discussed by 1 smaller, 2 mid-size, 4 major creators
Based on 10 mentions across 9 creators · Moderate evidence
Top creators
Naomi Akano
2× · Last mentioned 1mo ago — ongoing since 8mo ago
Erica Fernandes
Last mentioned 1w ago
Makeup By Namaisa
Last mentioned 1w ago
Rebecca Maurino
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
2
macro
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record