NYX PROFESSIONAL MAKEUP
"A cosmetics brand offering a wide range of makeup products."
5
creators
5
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by PONY Syndrome on Nov 2020 — 70mo ago
Products by NYX PROFESSIONAL MAKEUP
Creators who rep NYX PROFESSIONAL MAKEUP
Competitive landscape
Real brands closest to NYX PROFESSIONAL MAKEUP by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| NYX | 11 | 25.9% |
| M.A.C | 19 | 27.1% |
| Maybelline New York | 1 | 0% |
| NYX Cosmetics | 6 | 28.6% |
| Salt New York | 1 | 0% |
The real story
Based on 5 mentions across 5 creators · Moderate evidence
Top creators
PONY Syndrome
Last mentioned 2w ago
You Beauty
Last mentioned 1w ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Bridey Drake
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
3
Single tier — one or two large creator deals
Longest partnerships on record