"Dog supplements and grooming products."
2
creators
45
total mentions
Snapshot
Creator activity down 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
⚠ Mentions are concentrated in just 2 creators
First mentioned by Nikki Delventhal on May 2024 — 29mo ago
Category reach
Niche — concentrated in 1 category
Products by NuVet
Creators who rep NuVet
The real story
👀 Smaller creators were talking about this 540 days before larger ones
Based on 45 mentions across 2 creators · Moderate evidence
Top creators
Nikki Delventhal
44× · Last mentioned 3w ago — ongoing since 29mo ago
Jason Corey
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record