"A financial advice platform offering tools and resources for smarter financial decisions."
2
creators
10
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
⚠ Mentions are concentrated in just 2 creators
First mentioned by The Thought Card: Smart Travel Tips & Vacation Planning For Financially Savvy Travelers on Apr 2026 — 5mo ago
Creators who rep NerdWallet
Competitive landscape
Real brands closest to NerdWallet by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Advisor.com | 1 | 22.2% |
| Rational Reminder | 1 | 0% |
| Investing.com | 3 | 0% |
| Wealthfront | 14 | 4.1% |
| Dollarwise | 2 | 0% |
The real story
Based on 10 mentions across 2 creators · Moderate evidence
Top creators
The Thought Card: Smart Travel Tips & Vacation Planning For Financially Savvy Travelers
7× · Last mentioned 1w ago — ongoing since 5mo ago
The BoldlyGo Podcast: Revolutionizing Your Journey
3× · Last mentioned 3d ago — ongoing since 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Longest partnerships on record