MUD/WTR
"A brand offering matcha and cacao blends for wellness."
8
creators
28
total mentions
Snapshot
Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about MUD/WTR regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month ↑
First mentioned by Marketing Happy Hour on Mar 2024 — 30mo ago
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💚 Creators who genuinely love MUD/WTR
"Chris explains how his role has evolved over time and shares how the team approaches creative direction in all…"
Not mentioned recently — last seen 30mo agoCategory reach
Niche — concentrated in 2 categories
Products by MUD/WTR
Creators who rep MUD/WTR
1 creators already love MUD/WTR
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Marketing Happy Hour | 1 mention |
Competitive landscape
Real brands closest to MUD/WTR by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Little Match Studio | 1 | 100% |
| Mood | 3 | 0% |
| Nami Matcha | 1 | 2.9% |
| Habit | 1 | 0% |
| Muracha | 1 | 100% |
The real story
📈 Mentions up 50% in the last 30 days (3 vs 2)
👀 Smaller creators were talking about this 524 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 2 major creators
🎟 7 active creator codes right now
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 28 mentions across 8 creators · Strong evidence
Top creators
Jesse Michels
9× · Last mentioned 2mo ago — ongoing since 20mo ago
PB with J
7× · Last mentioned 1mo ago — ongoing since 11mo ago
Brett Cooper
4× · Last mentioned 3d ago — ongoing since 2mo ago
The Harland Highway
2× · Last mentioned 1w ago — ongoing since 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
1
mid
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record