"A brand known for bike care products and hosting biking events."
2
creators
6
total mentions
First mentioned by Danny MacAskill on Jan 2020 — 82mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Muc-Off
The real story
👀 Smaller creators were talking about this 2309 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 6 mentions across 2 creators · Moderate evidence
Top creators
Danny MacAskill
5× · Last mentioned 1w ago — ongoing since 82mo ago
Matt Jones
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record