MoonPay
"A service for buying and selling cryptocurrencies."
3
creators
28
total mentions
Snapshot
Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
⚠ Mentions are concentrated in just 3 creators
First mentioned by Beyond The Interview on Feb 2023 — 43mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep MoonPay
Competitive landscape
Real brands closest to MoonPay by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| PinkWallet | 1 | 0% |
| P2P Me | 1 | 0% |
| BiyaPay | 1 | 0% |
| PayPay | 1 | 0% |
| Coinbase | 15 | 0% |
The real story
📈 Mentions up 50% in the last 30 days (3 vs 2)
👀 Smaller creators were talking about this 1015 days before larger ones
📊 Being discussed by 1 smaller, 1 major creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 28 mentions across 3 creators · Moderate evidence
Top creators
Theo Von
14× · Last mentioned 2w ago — ongoing since 9mo ago
This Past Weekend w/ Theo Von
10× · Last mentioned 1w ago — ongoing since 5mo ago
Beyond The Interview
4× · Last mentioned 4d ago — ongoing since 43mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
1
Longest partnerships on record