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First mentioned by Ali Abdaal on Oct 2022 — 47mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyleEducation · 1GamingBeautyFood
Creators who rep Momentum
Competitive landscape
Real brands closest to Momentum by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Exec | 1 | 0% |
| Gentler Streak | 2 | 0% |
| Prime Mind | 1 | 0% |
| Carbon | 2 | 0% |
| Feelsy | 1 | 0% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record