"A brand of motor oil and automotive lubricants."
3
creators
3
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by Project Farm on Mar 2024 — 30mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Mobil1
Competitive landscape
Real brands closest to Mobil1 by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Mobil 1 | 0 | 0% |
| Mobil 1 Racing | 1 | 0% |
| Mobil | 2 | 50% |
| Castrol | 2 | 0% |
| Liqui Moly | 1 | 0% |
The real story
Based on 3 mentions across 3 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record