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First mentioned by Lance Hedrick on Dec 2025 — 8mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyleEducationGamingBeautyFood · 1
Products by Millab
Creators who rep Millab
Competitive landscape
Real brands closest to Millab by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Mazzer | 1 | 50% |
| Femobook | 1 | 0% |
| Anfim | 1 | 100% |
| Quick Mill | 2 | 50% |
| Baratza | 5 | 14.3% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record