Miele
"A hair oil that nourishes and adds shine to hair."
2
creators
3
total mentions
TTO Intelligence
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month ↑
This monthChange
Mentions2—
Creators1—
New creators1—
Unpaid mentions0—
Paid partnerships2—
👀
First mentioned by AllyiahsFace on Feb 2024 — 31mo ago
🔍
Creators who rep Miele
Competitive landscape
Real brands closest to Miele by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Mielle | 1 | 100% |
| Almond Oil | 1 | 0% |
| bloomane | 1 | 100% |
| Tresemme | 1 | 0% |
| Earth's Nectar | 1 | 0% |
The real story
Organic vs sponsored0% organic
🆕 1 creator discussed this for the first time this month
Based on 3 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
2 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record