"A retail store that sells arts and crafts supplies."
4
creators
4
total mentions
Snapshot
with unpaid discussion outpacing paid growth. 4 creators talk about Michaels regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month ↑
First mentioned by DIY Design By CCW on Aug 2023 — 37mo ago
💚 Creators who genuinely love Michaels
"I always love shopping for budget-friendly, licensed diamond painting kits at Michael's."
Last mentioned 4d ago"Yarn used for this project is the Caron Blossom Cakes purchased at Michaels."
Last mentioned 1w agoCategory reach
Niche — concentrated in 1 category
Creators who rep Michaels
4 creators already love Michaels
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Diamonds and Washi | 1 mention |
| Molly Nicole Home | 1 mention |
| DIY Design By CCW | 1 mention |
| Jacq Knits | 1 mention |
Competitive landscape
Real brands closest to Michaels by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hobby Lobby | 3 | 66.7% |
| Love Crafts | 2 | 0% |
| Tiny Arts Supply | 1 | 0% |
| Hobbycraft | 1 | 0% |
| Minerva Crafts | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 522 days before larger ones
Based on 4 mentions across 4 creators · Limited evidence
Top creators
Diamonds and Washi
Last mentioned 4d ago
Jacq Knits
Last mentioned 1w ago
Molly Nicole Home
Not mentioned recently — last seen 20mo ago
DIY Design By CCW
Not mentioned recently — last seen 37mo ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
4
mid
macro
mega
Longest partnerships on record