Tech
"A platform offering online classes taught by experts."
17
creators
56
total mentions
Snapshot
Creator activity up 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about MasterClass regularly with no commercial relationship at all.
Mention activity, last 90 days
5 this month ↑
First mentioned by Lex Fridman on Jun 2022 — 51mo ago
Best deal available
at least 15% off any annual membership
via Bad On Paper
Frequently co-sponsored with
Brands sharing 3+ real creators with MasterClass
Category reach
Cross-audience — reaches creators in 4 different categories
Products by MasterClass
Creators who rep MasterClass
1 creators already love MasterClass
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Zprávy z lesa | 1 mention |
Competitive landscape
Real brands closest to MasterClass by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Frontend Masters | 1 | 0% |
| Maestro Music | 1 | 0% |
| WP Class | 1 | 0% |
| Curious | 1 | 0% |
| Skillshare | 63 | 0.6% |
The real story
📈 Mentions up 67% in the last 30 days (5 vs 3)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 156 days before larger ones
📊 Being discussed by 5 mid-size, 1 major creators
🎟 1 active creator code right now
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 56 mentions across 17 creators · Strong evidence
Top creators
Bad On Paper
7× · Last mentioned 4d ago — ongoing since 6mo ago
AppleInsider Podcast
5× · Last mentioned 2d ago — ongoing since 3mo ago
Money For Couples with Ramit Sethi
4× · Last mentioned 3w ago — ongoing since 4mo ago
Tiny House Expedition
3× · Last mentioned 2w ago — ongoing since 9mo ago
Platform fingerprint
Paid-heavy overall, organic signal on News
Creator tier spread
nano
micro
mid
3
macro
2
mega
1
Longest partnerships on record